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The importance of quality in Printing

Although the internet seems to be taking over the marketing world, the world of printed marketing collateral must not be forgotten. Flyers, brochures, business cards and posters are still up at the top when it comes to informing your customers about your products / services. However, there are vital factors to consider when contemplating having flyers, business cards and other marketing material created. 

Design 

The appearance and layout of your marketing collateral must be carefully thought out. Elements to take into consideration are: 

  • The target market / audience 
  • Colour schemes 
  • Designs and layouts that are popular and effective at the present time 
  • Competitors marketing techniques 

 

There nothing worse than spending a significant amount of money on marketing, for it only to look poor, and therefore turn away potential customers. We advise, where possible, that a professional designer is hired to create the flyers or business cards, as the experience these people have in the design industry is something that cannot be created by just anyone. 

However, we understand it is not always possible to outsource the design process with the various different budgets people have, so if you choose to handle the design stage yourself, please take your time and research effective designs and layouts. After all, more often than not, this will be the very first impression people see about the business, let it be a brilliant one. 

 

Printing 

Once you have your design, and you are happy with it, you are ready to start thinking about the printing stage. Factors to think about at this stage are: 

  • Type of material you want to print on 
  •  Finishing type 
  • Thickness 
  • Double / Single sided 
  • Quantity 
  • Who’s doing the printing 

 

All the factors mentioned above will make a difference on how the end product looks, but the most crucial part in printing is quality. There’s nothing worse than having a brilliantly designed business card, and then having it printed onto office copy paper! The quality is something that an experienced printer will deliver, as they have knowledge from past projects what will look great and what won’t. 

 

Why choose us? 

Here at 221 Creative Printing, our team has many years of experience in the printing industry, which has enabled us to become one of Sheffield’s top printing firms. We may only have a small team, but we always offer  personal service and put 100% into providing our customers with exactly what they want, when they want. Not only that, but in some cases we can deliver SAME DAY printing

5th of Jul 2013