Many thanks to 221 Print for sending our publicity all over the country. Always quick to turnaround all our flyers and posters for all of our shows.
Mike McCarthy, Lakin McCarthy Entertainment Ltd (http://www.lakinmccarthy.com/)
221 Print has been able to meet our needs on a number of important print projects. Their digital printing provides excellent quality at competitive prices and they are able to turn our orders around at very short notice.
James Merrylees, External Communications Manager, Balfour Beatty Utility Solutions (http://www.bbusl.com/)
We are a small charity with limited funds for publicity. We use 221 print because they understand our needs, they are willing to do short print runs, at a good price, are high quality and always ready on time
Barbara Booton, Active Independence (http://www.activeindependence.org)
221 print supply most of our clients with their stationery. They can even supply same day business cards if you are desperate and have dug us out of a few holes!
Simon Griffiths, Phorm Design (http://www.phormdesign.co.uk/)
Print isn't dead, and to prove it we'll post you flyer! Printing in sheffield is truely alive. In the July 2011 issue of the Journal of Marketing, the results of a research project on multi-channel marketing (telephone calls, email, direct mail) for a large auto dealership were published. The results were that: customers accepted about twice as much direct mail (printing materials) , compared to phone calls and emails, before their spending levels started to decrease. The hypothesis is that “customers view physical printed mail as less intrusive than telephone calls or email—they can view such messages at their own convenience.”
Here are some interesting statistics:
All marketing must be joined-up
It is easy to track an email campaign, but just how do you track the effectiveness of a direct mail piece ? Well if add a QR code along with some incentive, which is web based - it can easily be tracked. The message is always the same; if you have a great offer people will lap it up - just make sure you check it is working. A QR code effectively makes the mail piece interactive, since scanning the code with a smartphone will take the viewer to a location on the Internet—a website, Facebook or twitter.
Direct Mail Design
Don't forget that in addition to tracking the marketing campaign, you will need a good mailing list and also a design that will get your message noticed amongst everyone else: Don't leave it to chance send out something that will enhance your company as well as sell its wares. All direct mail should include an offer and reason for contact; even if it's just information. The offer is the incentive the prospect needs to take the next step—to register interest.
Creating a sense of urgency (a time limited offer) motivates your client to act now rather than later. Here is where a QR code, especially if it leads to a redeemable coupon, has a great advantage. Make it quick and easy; people don't tend to pay attention for very long. If it is properly constructed, your client may find it easier to respond immediately rather than setting the offer aside (and potentially forgetting about it).11th of Jan 2012