Many thanks to 221 Print for sending our publicity all over the country. Always quick to turnaround all our flyers and posters for all of our shows.
Mike McCarthy, Lakin McCarthy Entertainment Ltd (http://www.lakinmccarthy.com/)
221 Print has been able to meet our needs on a number of important print projects. Their digital printing provides excellent quality at competitive prices and they are able to turn our orders around at very short notice.
James Merrylees, External Communications Manager, Balfour Beatty Utility Solutions (http://www.bbusl.com/)
We are a small charity with limited funds for publicity. We use 221 print because they understand our needs, they are willing to do short print runs, at a good price, are high quality and always ready on time
Barbara Booton, Active Independence (http://www.activeindependence.org)
221 print supply most of our clients with their stationery. They can even supply same day business cards if you are desperate and have dug us out of a few holes!
Simon Griffiths, Phorm Design (http://www.phormdesign.co.uk/)
With the shift towards more direct marketing, using new and better sources of pertinent data, rather than the old fashioned blanket marketing where you spread your net as wide as possible (and print thousands of leaflets - wasting paper and money!), you can now direct your advertising to the people that you want to.
It takes a bit more time and effort on your part, but that will not only save you money on printing and postage costs, it will also save you time in the long run. The great thing is that you just need to decide who you want to target; then use variable data to print names and address on individualised leaflets or brochures.
He continues: “Direct marketing has always been seen as the rather unglamorous tactical cousin of the real business of marketing, but the reality today is that all marketers will now need to embrace the targeting, measurement and rapid response skills pioneered in this discipline.”
Hayward adds that the shift could lead to marketing budgets shrinking as efficiency improves and waste is reduced. You don't need to spend a fortune to contact the people that you want to. For more information call Haydn at 221 Creative Printing on 0114 275 4258, email 221 Creative Printing, or visit 221 Creative Printing11th of Jan 2012