The importance of colour in printing services: Discuss this with your local Sheffield printer

Whether you are printing some new letterheads, business cards, flyers, posters or a new company brochure, you need to get the colours right! This may seem obvious but it is worth getting it right, and it’s more important than ever now when people are viewing your website every day.

There is even a conference looking into this: The Color Management Conference, December 3–6, 2011, in Phoenix, Arizona. To show the importance of colour, the keynote presentation will be from Axel Kling, the senior packaging graphics quality manager, at The Coca-Cola Company. Kling will address the importance of colour consistency and explain how Coca-Cola communicates it’s brand message company-wide, focusing on the role colour management plays in ensuring the company’s long-term, sustainable growth and market share. 

Laurie Reynolds, the conference manager, explains, “The Coca-Cola Company is world renowned, and we’re excited to have Kling keynote the Color Management Conference, Kling’s expertise will help attendees understand the importance and power of color management in a way they may have never thought of before. This is the type of keynote that only the Color Management Conference can offer.” Axel Kling will provide a strategic and operational guideline for graphics development; including colour management policies, procedures, and standards. 

If you need any advice on colour reproduction, as an alternative to jetting off to the states, you could always give us a call on 0114 275 4258, email haydn@221print.com, or fill in the contact form on our website http//:www.221print.com